Just before January 30th’s Cavs-Spurs game, Heather Cox, an ESPN sideline reporter, had an exciting announcement: ESPN would now be using a “new technology”, a virtual three-point line.
Cox later mentioned that the supposedly “new technology” was based off of the 1st and 10 technology in football, a blatant contradiction.
Anyways, Cox explained that the virtual-three point line would light up after every three-point attempt and remain lit up until the next possession if the shot was made.
To further explain this innovative technology, here’s a GIF so you can see it in action:
This “cool technology” (as Cox put it) is such low-hanging fruit that I almost feel guilty for making fun of it. Almost.
I’ve gotta wonder whose brainchild this one was. Perhaps some random executive’s seven-year old kid pressed a few random buttons during “take-your-child-to-work day”; after all, what other explanation could there be?
Perhaps I’m judging a little hastily. Maybe I’m wrong about this technology. Let’s talk about why it’s useful.
One of the best things about it is that it caters directly to one specific subset of the population: the people who can’t see a player taking a jump shot but who can see a red line lighting up right next to the shooter. That demographic is obviously a huge part of the sports-watching population and ESPN did well to creatively cater to its needs.
Another demographic that this technology helps is the one consisting of people who can’t see the basketball going through the net or hear the announcers telling the audience what just occurred but who somehow are able to see the three-point line up. Yet another wise business decision by ESPN.
For those of us who don’t belong to either of those groups, this technology is still useful. After a three-pointer, the line lights up for a few seconds. In the meantime, many teams try to get fast-break points against opponents who have fallen asleep. They’ll quickly inbound the ball and push up the floor as fast as possible. For much of the time the three-point line is lit up, the viewer can’t see it as action occurs on the other side of the court. I, for one, still think that the technology is useful because, somehow, I find it reassuring to know that the three-point line is lit up, even though I can’t see it.
I know that this technology is based off of the 1st-and-10 technology, but I wonder how ESPN implements it during the game. My best guess: Some poor intern at a computer has to press control-b every time a three-pointer is attempted.
Cox added at the end of her explanation: “I certainly hope you enjoy this new toy as much as we do.” Yeah, Heather, I’m definitely enjoying this “new toy”, but probably not for the reasons you intended.